Building a website is not just putting up some pages with some fancy looking designs and lots of fancy words, it is to tell the world who you are and what you have to offer.

Animated gifs, plain gifs and pictures makes your website pages load slow. Do not put them on a page If you do not really need them on there.

Most viewers have little patience and will not wait on a page to load. They will hit back and go somewhere else. You have just lost a potential customer.