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This is so important and some deep thought should go into this. Picture yourself doing this, You are looking for, example, a hammer. You walk into this large store, you have never been here before and the first thing you are going to do is look around for what you want. First thing you see are a bunch of goofy looking pictures with arrows pointing different ways, hey there's a picture of a big sale on hammers. That is what I am looking for. You take off down the isle and there are some hammers. Big sledge hammers. NO, NO. You want a small hammer. You look around and see a sign, Building supplies, this is it, you say. Everything except hammers. You know they sell hammers like you want but where are they. You get upset and leave and go looking for another store. You find a small store and you go in and there's a tool sign. Sure enough there are all sizes of hammers. OK, you found the size of hammer you wanted. You left the big fancy store and went to a smaller plain looking store and walked right in and got that hammer and went home. Hope you understand the comparison. We are just trying to give out some good proven advice. If you have a website, you want to make money with... Don't let your web designing ego cost you money. There are lots of stores and there are 1000's of websites that offer just about anything, but finding things they say they got is not always easy to do. Designing your website, with easy navigation, makes your visitors comfortable and they are more likely to stay and shop with you. Our advise to you, have a website that has a nice looking home page with link buttons big enough to read. Keep pages short and to the point. Make it a pleasant visit for all your visitors. Be happy and thankful for your visitors. Don't run them off because a percentage of them will become customers. You can brag, to you buddies about your big fancy website with all the animated gifs, and all the different things you offer or you can have a website designed with easy navigation that keeps viewers coming back time and time again spending their money with you. Which sounds better to you?
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